Prada gallops into the Year of the Horse with a bang, featuring Chinese actress Yang Mi and table tennis champion Ma Long in a campaign that celebrates the brand's spirit of adventure and courage. The fire horse, a symbol of leadership and independence, is brought to life through a fusion of ancient symbolism and modern emblems, including the instantly recognizable Prada Triangle. The campaign, shot by Malaysian fashion photographer Zhong Lin, showcases key looks from the brand's spring 2026 collection, with the athletes posing alongside a geometric red horse. But here's where it gets controversial... Prada's strategy in China, despite market growth reaching a plateau, remains focused on celebrity endorsement and physical experiences. The brand's recent moves, including the appointment of Yang Mi as brand ambassador and the opening of its first China restaurant at Rong Zhai, seem to be a reassertion of its authority on the West Nanjing Road retail artery. And this is the part most people miss... Prada is also working on its Pingan Mansion flagship, a mixed-use Art Deco apartment building completed over 100 years ago that used to host Zara. So, what do you think? Do you agree or disagree with Prada's strategy in China? Share your thoughts in the comments below!
