Get ready to rev up your wardrobe! Tommy Hilfiger, the iconic American fashion brand, is hitting the fast lane with an exclusive fanwear collection for the Cadillac Formula 1 team. But here’s where it gets exciting: this isn’t just about race-day gear—it’s a fusion of motorsport heritage and everyday style, designed to make you feel like part of the team, even when you’re not trackside. And this is the part most people miss: it’s also a bold statement about the intersection of fashion, culture, and sport, blending Classic American Cool with contemporary flair.
As part of PVH Corp., Tommy Hilfiger is no stranger to pushing boundaries. This partnership with the Cadillac Formula 1 team—the grid’s newest addition as the 11th squad—marks a significant milestone. The collection includes replica team kits and co-branded styles, with additional drops planned throughout the 2026 season to celebrate key races and driver moments. Think driver caps, moisture-wicking T-shirts, and polos that are as functional as they are fashionable, all in a palette of red, white, and black, accented with metallic and chrome details.
But here’s where it gets controversial: Is motorsport fashion just a trend, or is it a cultural movement? Tommy Hilfiger founder and principal designer, Tommy Hilfiger, believes it’s the latter. “This collection takes our heritage in motorsport and translates it into pieces you don’t just wear trackside, you live in day to day,” he said. The line is designed to be versatile, blending team pride with personal style, and creating a sense of belonging that goes beyond race weekends. “It’s about culture and collectibility,” Hilfiger added, “where authenticity shows up in the details of what you wear.”
Lea Rytz Goldman, global brand president of Hilfiger, echoed this sentiment, highlighting the brand’s legacy in Formula 1 and its role in bringing fashion to the forefront of sports and entertainment. “Partnering with the Cadillac Formula 1 Team allows us to create prep classics that are confident, collectible, and made for fans,” she said. But what do you think? Is motorsport fashion truly a cultural force, or just a marketing gimmick? Let us know in the comments.
Cassidy Towriss, chief brand adviser of the Cadillac Formula 1 Team, praised the collaboration, calling it a union of two iconic American brands with a shared vision for design, performance, and cultural relevance. “The 2026 collection is just a glimpse of what’s to come,” Towriss said, hinting at even more exciting developments as the team takes shape on and off the track.
When asked about his enthusiasm for the partnership, Hilfiger pointed to the brand’s 40-year history of aligning with pop culture and pushing style boundaries. “Right now, that momentum is unmistakably in Formula 1,” he said. “It’s global, immersive, and people want to wear it, share it, and make it part of how they show up.” But here’s a thought-provoking question: As Formula 1 grows in popularity, is it losing its exclusivity, or is it becoming more inclusive? Share your thoughts below.
The collection isn’t just about clothes—it’s about storytelling. City-inspired Race Specials capture the energy of Miami, Austin, and Las Vegas through unique colorways and localized artwork, while graphic updates highlight team identity, race locations, and driver elements. Available in sizes XXS to XXL and priced from $39.90 to $229.90, the line will be sold on tommy.com, in Tommy Hilfiger stores worldwide, and through select wholesale partners.
This partnership builds on Hilfiger’s longstanding relationship with motorsport, from pioneering 1990s team collaborations to sponsoring F1 The Movie. Now, with the Cadillac Formula 1 Team’s debut and the announcement of driver Sergio “Checo” Pérez as Hilfiger’s global menswear ambassador, the brand is writing a new chapter in its motorsport legacy. So, what’s your take? Is this the future of sports fashion, or just another passing fad? Weigh in below and join the conversation!
